News Release
Originality to boost your sales: DuPont™ Teflon® Print Designs commercially available now
Photo 1: DuPont
Club logos for fan articles, usage icons, or loving messages: cookware with DuPont™ Teflon® Print Designs opens up additional sales potential.
Club logos for fan articles, usage icons, or loving messages: cookware with DuPont™ Teflon® Print Designs opens up additional sales potential.
Photo 2: DuPont
A perfect solution for long-term branding with the consumer: DuPont™ Teflon® Print Designs can integrate company logos on the interior of the pan.
Photo 3: DuPont
DuPont™ Teflon® Print Designs allow creativity to bloom. Cookware can be upgraded with appealing decorations for different target groups.
DuPont™ Teflon® Print Designs allow creativity to bloom. Cookware can be upgraded with appealing decorations for different target groups.
Photo 4: DuPont
Application of DuPont™ Teflon® Print Designs is integrated into the overall process of coating the cookware with a high-quality 4-layer nonstick system. The décor layer is safely ensconced between the primer/mid-coat and the protective topcoat.
Frankfurt/Germany, 15. February 2013. Cookware as a long-term carrier of messages? Or as promotional articles or souvenirs? Up to now, this did not seem a very promising idea, considering that getting a pan for Valentine’s Day is unlikely to unleash a storm of enthusiasm. But if the pan comes with an integrated bunch of flowers, or a loving message – how much different will reactions be!
New Teflon® Print Designs by DuPont can help to make these concepts come true. The specialized décor technology is now available for nonstick coated cookware. The concept is based on patented printing inks which means that even unusual promotions ideas can be implemented for minimum order quantities of only 1,000 units.
Wide sales potential – even beyond established markets
The interior of a pan used to be a blank slate. Now, Teflon® Print Designs opens it up as a presentation space, using emotional messages to unlock new distribution channels. Even professional designers are attracted by the wide range of its application options. The international data bank ‘Material ConneXion®’ has recently added the new technology as an interesting novelty to their eight global material libraries for industrial designers.
Here are some application suggestions for cookware with Print Designs:
- Fan articles: special cookware editions featuring the logo of popular bands or soccer clubs
- Souvenirs: featuring emblems of mega events such as rock concerts or sports competitions
- Special campaigns: for Valentine’s or Mother’s Day
- Reminding dieters of their plans with a message: ‘Fat-free zone’
- Popular children’s motifs: for the young generation of hobby chefs
- Integrated functional information: info on filling capacities, scales, or care tips
- Cookware featuring different usage icons such as: ‘Fish’, ‘Meat’, or ‘Veggies’ for the vegetarian cuisine
- Emoticons: making the pan reflect the mood of the moment
Offering high consumer appeal, the special editions trigger extra purchases and provide an opportunity for differentiation from the competition. Higher prices help to improve margins, while set purchases can increase turnover. Featuring the company logo on the inside of the pan also ensures brand presence throughout the complete life-cycle of the product.
Certified quality and safety
Cookware featuring DuPont™ Teflon® non-stick coatings complies with global food contact regulations, and has been certified as safe to use by recognized testing agencies. They are produced exclusively by licensed manufacturers in accordance with strict specifications by DuPont.
The Print Design decor is applied prior to the transparent topcoat which offers reliable and durable protection against abrasion.
The Print Design decor is applied prior to the transparent topcoat which offers reliable and durable protection against abrasion.
DuPont™ Teflon® Print Designs are available in two high-quality 4-layer coating systems: Teflon® Select and Teflon® Platinum Plus.
More about DuPont™ Teflon®: www.teflon-art-innovation.com
DuPont™ Teflon® was discovered in 1938 by DuPont chemist Dr. Roy Plunkett. The first non-stick coating was commercialized for cookware in the USA fifty years ago. Cookware coated with Teflon® non-stick makes cooking and clean up easier. DuPont has created a wide range of non-stick coatings to meet a variety of needs – from those who are avid cooks to those who are professional chefs. For more information, visit www.teflon.com.
DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit www.dupont.com.
The DuPont Oval logo, DuPont™, The miracles of science™ and Teflon® are registered trademarks or trademarks of E.I. du Pont de Nemours and Company or its affiliates.
Contact:
DuPont de Nemours (Deutschland) GmbH
Horst Ulrich Reimer
Public Relations Manager Europe, Middle East, Africa
Performance Chemicals & Fluoroproducts
Tel.: +49 (0) 6102 18-1297
horst-ulrich.reimer@dupont.com
