Photo 1: DuPont
Pots and pans in the five trend colours of the Teflon® Colour Collection: The high-quality nonstick coatings by DuPont create a stunning visual impression.

 

Photo 2: DuPont
‘Aubergine Purple’ is a warm hue that transcends cultural and national borders.

 
Photo 3: DuPont
Consumers from the UK and the Mediterranean are particularly fond of the summer hue ‘Spicy Olive’. An original quote: “Its effect is original but classy, the quality must be excellent.”

Photo 4: Aston CENTRAL s.r.o.
A complete coloured set to match the individual kitchen design makes a splash when inviting guests for cooking and dining, and offers additional sales opportunities.

Frankfurt/Germany, 15. February 2013. DuPont presents at Ambiente 2013 two attractive new hues for the Teflon® Colour Collection of nonstick coatings. ‘Aubergine Purple’ and ‘Spicy Olive’ are the result of an in-depth Europe-wide colour research campaign among consumers. Since the launch of the collection, well-known cookware manufacturers have added these coloured nonstick coatings to their product lines. 

 
Pure zest for life: The DuPont™ Teflon® Colour collection satisfies the desire for highlights in the kitchen. In 2012, it was kicked-off with ‘Champagne Gold’, ‘Lavender Blue’ and ‘Hot Chilli’. Now Europe’s consumers have selected two new colours:

• Sensual extravagance: ‘Aubergine Purple’ is a warm hue that transcends cultural and national borders. Consumer feedback from the market survey leaves no room for doubt: “This is a truly rich, natural hue that makes you want to start cooking right away. It really adds a touch of hip style to the dining table.”

• ‘Spicy Olive’ is a lively and fresh summer hue. The surveys showed that consumers from the UK and the Mediterranean are particularly fond of it. An original quote: “This colour has a very classic look, almost nostalgic. Its effect is original but classy, the quality must be excellent.”
 

The new coloured nonstick coatings of the DuPont™ Teflon® Colour Collection are available immediately.

Customized colours for promotion highlights
Some like it different. Manufacturers and marketers are increasingly interested in leveraging the potential of coloured nonstick coatings for their promotion ideas. To cater for their needs, DuPont offers customized colours if minimum orders are met. All coloured nonstick coatings are available in the premium quality of Teflon® Select. Customized hues help cookware suppliers to stand out in the crowd and to drive the market with distinctive colour combinations.

Attractive business opportunities for manufacturers and retailers

The Colour Collection was developed by the DuPont colour experts to address interesting target groups with an affinity to home-cooking: from trendsetters and traditionalists to gourmets, style aficionados, bon vivants and enthusiastic hosts. Special campaigns will allow the retail trade to celebrate the passion for cooking as a lifestyle event, opening up surprising new chapters every season. A matching set can be used as an eye catcher in the sales display. Coloured sets create a stunning visual effect at the point-of-sale, helping to differentiate the offering from the competition. 

The certified quality of the Teflon® Select nonstick coatings offers additional peace of mind to the retailer: consumers will be just as happy with the performance as they are with the looks of their cookware that attracted them in the first place.

More about DuPont™ Teflon®: www.teflon-art-innovation.com

DuPont™ Teflon® was discovered in 1938 by DuPont chemist Dr. Roy Plunkett. The first non-stick coating was commercialized for cookware in the USA fifty years ago. Cookware coated with Teflon® non-stick makes cooking and clean up easier. DuPont has created a wide range of non-stick coatings to meet a variety of needs – from those who are avid cooks to those who are professional chefs. For more information, visit www.teflon.com.

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit www.dupont.com.

The DuPont Oval Logo, DuPont™, The miracles of science™ and Teflon® are registered trademarks or trademarks of DuPont or its affiliates.
 
 
Contact:
DuPont de Nemours (Deutschland) GmbH
Horst Ulrich Reimer
Public Relations Manager Europe, Middle East, Africa
Performance Chemicals & Fluoroproducts
Tel.: +49 (0) 6102 18-1297
horst-ulrich.reimer@dupont.com