Photo 2: DuPont
Baking form with Teflon® Select nonstick coating in ‘Champagne Gold’
 

Photo 3: DuPont
Baking form with Teflon® Select nonstick coating in ‘Lavender Blue’

Frankfurt/Germany, 15. February 2013. After the successful launch of the DuPont™ Teflon® Colour Collection for pots and pans, the range of trendy colours – based on Europe-wide consumer surveys – is now extended to nonstick coatings for bakeware. From muffins and quiches to the traditional birthday cake: baking is just more fun, if colour is part of the game. Beautiful colours inspire and spark enthusiasm. Coloured bakeware is the perfect choice to wow guests when serving a delicious oven dish: potato gratin on ‘Lavender Blue’, a quiche on the classy ‘Champagne gold’ or a sweet crumble in ‘Hot Chilli’. And last but not least, these attractive colours will trigger the desire to try out new recipes.

Additional sales opportunities for manufacturers and retailers

In the diverse offering available on the bakeware market, coloured oven dishes open up new sales opportunities. The appealing look of the colour schemes ‘Hot Chilli’, ‘Champagne Gold’ and ‘Lavender Blue’ taps into a wide range of attractive customer segments: traditionalists with a taste for Mediterranean flavours, enthusiastic hosts, trendsetters, or upmarket gourmets. Sets of coloured bakeware are also suited for promotional and seasonal campaigns.

The robust quality of Teflon® Select

Frequently used ovenware is likely to be exposed to heavy mechanical stress and needs a particularly resistant surface. This is why DuPont offers its nonstick coating Teflon® Select for coloured oven dishes. Their excellent durability and long-term non-stick properties have been proven in intensive lab and real life tests. Thanks to the excellent food release properties of the nonstick coating, the ovenware offers easy serving and cleaning. It can even be put into the dishwasher.
 
More about DuPont™ Teflon®: www.teflon-art-innovation.com
 

DuPont™ Teflon® was discovered in 1938 by DuPont chemist Dr. Roy Plunkett. The first non-stick coating was commercialized for cookware in the USA fifty years ago. Cookware coated with Teflon® non-stick makes cooking and clean up easier. DuPont has created a wide range of non-stick coatings to meet a variety of needs – from those who are avid cooks to those who are professional chefs. For more information, visit www.teflon.com.
 

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802.  The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment.  For additional information about DuPont and its commitment to inclusive innovation, please visit www.dupont.com.

The DuPont Oval Logo, DuPont™, The miracles of science™ and Teflon® are registered trademarks or trademarks of DuPont or its affiliates.
 

Contact:
DuPont de Nemours (Deutschland) GmbH
Horst Ulrich Reimer
Public Relations Manager Europe, Middle East, Africa
Performance Chemicals & Fluoroproducts
Tel.: +49 (0) 6102 18-1297
horst-ulrich.reimer@dupont.com