FOR IMMEDIATE RELEASE
Vocus and Society for New Communications Research to Host Webinar Exploring the Social Media Release
Panel of Experts to Discuss the Challenges Public Relations Professionals Face in Adapting the Press Release for Social Media
LANHAM, MD., February 26, 2008- Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, and the Society for New Communications Research, today announced that they will sponsor a free webinar offering marketing and public relations professionals advice on adapting the press release to meet the evolving needs of traditional and online media. Titled “The Evolving Social Media Release,” the webinar will be held on Tuesday, March 4, 2008 at 2:00 pm ET. To register for the webinar, please visit http://tinyurl.com/35q34z.
“Our customers are curious about the latest trends in online news releases as well as monitoring the impact that social media has on their public relations efforts,” said Bill Wagner, chief marketing officer at Vocus, Inc. “Vocus has designed its webinars not only to educate our customers but everyone in PR on these types of trends and issues shaping the industry.”
“Social media presents both challenges and opportunities for the public relations profession,” said Jen McClure, executive director, Society for New Communications Research. “We are excited that Vocus, our corporate member, is helping to lead the education of PR professionals about new and emerging social media tools, technologies and techniques. With many PR professionals today integrating new strategies into their traditional public relations initiatives, this webinar offers them best practices for getting started and deploying them."
The webinar will feature leading social media experts Brian Solis, a SNCR fellow and Chris Heuer as well as experts from top newswires for an open and objective discussion into the Social Media Release. The panelists will examine and debate which elements are most important in the Social Media Release and why, the potential evolution of the Social Media Release as well as the new editorial standards and distribution channels that support this new press release.
Part of Vocus’ monthly series, this webinar is designed to provide an educational and informational resource for organizations to gain insight into the best practices for public relations and practical techniques that can be applied to their everyday communications campaigns. A replay of the webinar will be available free of charge following the event on the Vocus web site at http://onlinepressroom.net/vocus/, under Events.
Editorial Note: Click Here to View Release in the Social Media Format
About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,400 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800.345.5572.
This release contains “ “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.