Report Overview:
Total Clips (8)
Athletics (4)
Journalism and Mass Communications (1)
KSU at Stark (1)
May 4 (1)
Student (1)


Headline Date Outlet

Athletics (4)
Kent State opens basketball season with 70-60 win over West Virginia (Senderoff) 11/16/2011 Plain Dealer Text Attachment Email

Kent State 70, WVU 60: Flashes excel on big stage, opening Senderoff era in grand fashion (Senderoff) 11/16/2011 Akron Beacon Journal, The Text Attachment Email

GALLERY: Kent State men's basketball upsets West Virginia on ESPN (Senderoff) 11/16/2011 Record-Courier Text Attachment Email

Fans Watch Flashes Beat West Virginia at Water Street (Senderoff) 11/16/2011 Kent Patch Text Attachment Email


Journalism and Mass Communications (1)
Content marketing 'to take centre stage in 2012' (Batchelor) 11/15/2011 Direct News Text Attachment Email

...the focus of online marketing activities in 2012, according to one academic. Bob Batchelor from the School of Journalism and Mass Communication at Kent State University told Brian Rice of Business2Community marketing and public relations will come together in the form of content marketing...


KSU at Stark (1)
Ohio retailers: Increased holiday sales (Engelhardt) 11/15/2011 Repository - Online, The Text Attachment Email

...director of research for the University of Cincinnati Economic Center. WHAT ABOUT STARK? Compared to last year's local and national holiday sales dip, Kent State University Stark Assistant Professor of Economics Lucas Engelhardt is guardedly optimistic about this holiday vis-à-vis retail sales....


May 4 (1)
KSU May 4 Visitors Center looking for '60s photos (Davis) 11/15/2011 WKYC-TV - Online Text Attachment Email

KENT -- Photos are being requested to reflect the life and times of the 1960s for Kent State University's May 4 Visitors Center exhibit. Members of the Kent State University community and the general public...


Student (1)
Kent State Student Lies on Train Tracks, Left Suicide Note 11/16/2011 Kent Patch Text Attachment Email


News Headline: Kent State opens basketball season with 70-60 win over West Virginia (Senderoff) | Attachment Email

News Date: 11/16/2011
Outlet Full Name: Plain Dealer
Contact Name:
News OCR Text: Brian Windhorst

Special to The Plain Dealer

MORGANTOWN, W. Va – It's rare that you'd say a team from the Mid-American Conference would have an advantage on the road against a Big East team. Even less so if the game was on national television in the season opener under a brand new head coach.

If fact, if you didn't know better, you'd have thought Kent State was in for a rough morning Tuesday when they played their first game under coach Rob Senderoff at West Virginia. The Golden Flashes hadn't beaten a Big East team since Pittsburgh in the 2002 NCAA Tournament and hadn't won on the road against a so-called power conference school since they won at Purdue back in 1970, which was three years before even Senderoff was born.

No wonder the Flashes were a double-figure underdog.

But the reality was this game was on a tee for the Flashes, ripe for a statement upset as long as they flexed their experience and handled their business. It turned out to play out exactly that way as Kent State expertly beat the Mountaineers, 70-60.

That was coach Bob Huggins on the sideline, the fourth-winningest active coach, the scoreboard informed before tipoff. That was a 2010 Final Four banner in the rafters, along with four Sweet 16 appearances since 2005, and four straight NCAA Tournament visits. That was a mountain man shooting off a musket.

It was Kent State, however, that started four seniors, and it was the Mountaineers (1-1) who played six freshmen. It's a large and often intimidating arena, but at the 10 a.m. tipoff there were only 5,000 fans in the seats, and they looked sleepy.

All of it played right into Kent State's hands.

The Mountaineers led throughout the first half, but the Flashes stayed close and when it got into decision time the experience and the poise of the more veteran team showed up. Kent State blasted the home team in the second half by a 42-27 margin, making it not look like an upset at all.

"For our kids, the last five games we've played have been on national television," said Senderoff, referring to the end of last season when the Flashes made a deep run in the National Invitational Tournament when he was an assistant coach. "For a lot of (West Virginia's) players, it might've been their first time."

Senderoff wasn't afraid to point this out at halftime as ESPN's cameras caught his speech to the team, assuring his Flashes the young Mountaineers would crumble under the pressure despite holding a 33-28 lead at the time.

The new coach was right about that one. West Virginia turned the ball over 17 times and missed 12 free throws.

Kent State is armed with savvy guards, especially seniors Carlton Guyton and Michael Porrini. They harassed West Virginia's guards into turnover after turnover with their pressure.

Not all of it was youth. Mountaineer senior point guard Darryl Bryant was credited with giving it away six times. Struggling to get into their offense, West Virginia shot just 37 percent for the game. The Mountaineers had a size edge on Kent State, and it led to a 46-31 rebounding margin, but the Flashes' overall defense prevented them from taking enough advantage. Kevin Jones led West Virginia with 15 points and 18 rebounds.

Guyton and Porrini were solid on offense as well, coolly guiding the Flashes into sets even when the Mountaineers turned up the pressure with a halfcourt trap late in the game. Guyton led the Flashes with 17 points and four assists, and Porrini had 11 points and five rebounds.

Combined with senior forward Justin Greene, who had 12 points and eight rebounds, the Flashes seniors carried the day.

Junior Randal Holt from Glenville was also effective on the perimeter, scoring 13 points. He nailed two big 3-pointers in the second half. But his play to remember was a long-range alley-oop lob to Chris Evans, a 6-foot-7 junior-college transfer playing in his first game, during a second-half run that changed the game's momentum.

Holt's heave appeared to be a tad ambitious until Evans emerged from a crowd to grasp the ball and spike it, creating an eye-popping moment likely to be seen numerous times on highlight shows. Evans had eight points off the bench, but that slam was easily his most impressive feat.

"Chris is a world-class athlete," Holt said. "We know what he can do from practice, and now everyone else does too."

It was a play that summed up the day for Kent State. It was the centerpiece of a 19-4 run that injected confidence into the team that looked like the favorite by morning's end. And it gave their coach quite a memory from his first game.

"I've got a two-inch vertical," Senderoff said. "On Chris' dunk, I got the full 2 inches."

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News Headline: Kent State 70, WVU 60: Flashes excel on big stage, opening Senderoff era in grand fashion (Senderoff) | Attachment Email

News Date: 11/16/2011
Outlet Full Name: Akron Beacon Journal, The
Contact Name:
News OCR Text: By Stephanie Storm
Beacon Journal sports writer

The stage was set.

ESPN's Hoops Tip-off Marathon, a 24-hour, made-for-TV extravaganza. Road game Tuesday morning in Morgantown, W.Va., against a Big East school. Five-point halftime deficit. First game of Kent State coach Rob Senderoff's career.

Roll camera.

Senderoff uses a red marker to write the Golden Flashes' rebounding deficit (27-12) on the dry erase board.

Cue coach.

“They punched, and we have to counter-punch,” Send­eroff says. “We're only down by five points. They have six freshmen. They will crumble under the pressure, there is no doubt about it!”

Final scene.

Kent State wins 70-60 after opening the second-half on a 15-3 run. The Flashes snap West Virginia's 36-game nonconference home winning streak in the process.

“We didn't do a great job on the glass, but good enough,” Senderoff said after Kent State's first road win over a school in a BCS conference in 41 years. The last such win was Dec. 15, 1970, at Purdue.

Less than 24 hours before the game, Senderoff sat in his office on Kent State's campus discussing the anticipation of beginning his coaching career in the Mountaineers' 14,000-seat Coliseum.

“I actually think I'll look around and say, ‘Wow, this is pretty cool,' ” he said. “But not for Rob Senderoff, for our guys. It's cool for them to start their senior year on national TV against West Virginia. You think about all the work they've put in their entire lives … to get a chance to play one of the premier teams in the Big East year in and year out on the first day on ESPN? That's special for them.”

The win will be special to Senderoff for years to come.

The Flashes were not overwhelmed by the atmosphere in Morgantown, and some of that can go back to the run last season through the National Invitation Tournament.

The Flashes started slowly with two turnovers and two missed shots, but they found their footing and began to play like the team that won 25 games (25-12, 12-4 in the Mid-American Conference) last year.

“There was a point in the game in the first half where I was a little worried that it might get away from us,” Send­eroff said. “We put [senior point guard] Mike Porrini back in with two fouls, even though Mike only knows one way to play … but it helped us get back in the game, him being on the floor.”

The Flashes used their trademark defense to keep the game close, but an adjustment had to be made to aid the offense.

“I thought if we could rebound with them in the second half, we would have a chance to win,” Senderoff said. “Our transition is really important to us, and we really couldn't get out in transition in the first half because the only rebounds we were getting were the ones going through the net.

“So in the first half, all we were able to do is dribble around and jack up a shot. … Starting the second half being able to rebound, being able to get some steals and some easy ones, really made a difference for us.”

Less than five minutes into the second half, junior guard Randal Holt's 3-pointer from the left corner tied the score 41-41.

“The one thing about Randal is he can miss 10 in a row, but he always thinks he can make the 11th,” Senderoff said.

A few minutes later, Holt's alley-oop pass to junior forward Chris Evans gave the Flashes a 47-41 lead.

Senior forward Justin Greene's 12-point, eight-rebound effort made him the eighth player in school history to reach 600 rebounds in a career, with 605.

Senior guard Carlton Guyton led KSU with 17 points, Holt had 13 and Porrini had 11.

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News Headline: GALLERY: Kent State men's basketball upsets West Virginia on ESPN (Senderoff) | Attachment Email

News Date: 11/16/2011
Outlet Full Name: Record-Courier
Contact Name:
News OCR Text: By David Carducci | Staff writer

MORGANTOWN — Kent State worked the opener to its eagerly-awaited 2011-12 men's basketball season with the caginess of a riverboat gambler.

The Golden Flashes watched as Akron tipped off its season with a road win at Mississippi State and again as Cleveland State won at Vanderbilt last week.

They took just a little time to consider those accomplishments, then the Flashes calmly reached for their chips and raised the stakes by knocking off West Virginia 70-60 on Tuesday morning in front of a national-television audience and 5,616 fans on at the WVU Coliseum.

“Those wins played a big part in this,” said junior guard Randal Holt, who joined seniors Michael Porrini, Carlton Guyton and Justin Manns in leading a second-half rush that overwhelmed the Mountaineers.

“All week long we heard our coach talk about Akron and Cleveland State winning,” Holt said. “Well, we feel like we are right up there with them, if not better. We wanted to prove it.”

With the big second half, the Flashes also proved their first-year head coach right. Rob Senderoff had a feeling the inexperienced Mountaineers would fold if the Flashes pushed all-in.

With his team trailing 33-28 at the half after getting pretzeled under boards by two of West Virginia's three lone veterans, Senderoff stood in the KSU locker room as ESPN's cameras rolled and insisted, “they have six freshmen. They will crumble under the pressure. They will crumble under the pressure. There is no question about it.”

It was a bold prediction for a rookie head coach who found himself matching wits on ESPN with a Hall of Famer stalking in front of the opposite bench.

It was also prophetic.

All it took to flip the script was KSU matching West Virginia rebound-for-rebound in the last 20 minutes. The Flashes were out-rebounded 27-12 in the first half, but finished with the same 15-board deficit in the final box score (46-31). And that was just fine.

“I thought if we could rebound with them in the second half, we would have a chance to win because our transition is important to us, and we really couldn't get out (on the break) in the first half,” said Senderoff.

To run, a defense needs to get stops by rebounding misses, “and the only rebounds we were getting in the first half were going through the net,” Senderoff said.

Finally finishing a few stops allowed Holt, Porrini and Guyton to run the floor and make the veteran decisions West Virginia's younger guards couldn't anticipate.

The Flashes inched ahead with a Holt transition 3-pointer and a steal and layup by Patrick Jackson, then defined their big second half with two emphatic fastbreak dunks — the first hammered home by a soaring Chris Evans off of a 25-foot alley-oop lob from Holt.

Senderoff spent most of his first game working the sideline like a veteran, but he lost his cool for just a split second as Evans high-wire act put KSU ahead 47-41 at the 13:13 mark.

“I jumped out of my seat,” said Senderoff. “I have about a two-inch vertical, but I got all two inches off the ground. It was a heck of a play and it helped our team for sure.”

Porrini kept the momentum tumbling in KSU's favor with a steal and breakaway slam just one minute later, capping a game-changing 15-2 run.

From there, the Flashes surgically took apart West Virigina's attempts change the pace with a three-quarter-court trap and a 1-3-1 zone. They ran their plays and found open shots — a 3-pointer launched by Holt from the right baseline, then an open 3 by Porrini on the right wing, a step-in jumper by Guyton in front of the KSU bench and a layup by Greene on a deep catch in the post.

When Porrini raced into the paint unchecked for a flying tip-in of a Greene miss with five minutes to play, KSU's lead swelled to 64-51 with. More importantly, with still more than five minutes to play, West Virginia looked like a beaten team.

Guyton scored a team-high 17 points to lead a group of four veterans in double figures. Holt added 13, while Greene and Porrini battled foul trouble to finish with 12 and 11 points, respectively.

The same quartet helped to engineer the Flashes' run to the quarterfinals of the NIT at the end of last season. Including that finish, Tuesday's appearance on the ESPN 24 Hours of Basketball marathon marked KSU's fifth straight game on national television. Senderoff guessed that most of West Virginia's players were making their ESPN debuts.

“Obviously they are really talented, but they are young and we are experienced,” he said. “I certainly think that played a part in us being able to win.”

The Mountaineers may have been green with two freshmen in the starting lineup and four more first-year players filling every other role off of Bob Huggins' bench, but undervaluing any win over a team from a conference like the Big East would be a big mistake.

The last time the Flashes scored a true regular-season road win against a BCS conference team — veteran or rebuilding — was way back in 1970 on a trip to Purdue. These wins just don't come around very often.

This kind of loss is also rare for West Virginia. The Mountaineers hadn't lost at home to a non-conference opponent in 36 games.

The veterans on West Virginia's front line gave KSU fits for 20 minutes before KSU's experience kicked in. Power forward Kevin Jones finished with 15 points and 18 rebounds for the Mountaineers (1-1), while 260-pound center Deniz Kilicli added 15 points and 11 boards. Finding a way to overcome that kind of production from an opponent's front line made the victory all the more impressive.

“It was a great win,” said Senderoff. “Guys played hard and competed, and we are certainly excited for our team to start out 1-0 on the season.”

KENT ST. 70, WEST VIRGINIA 60

KENT STATE (1-0) — Manns 2-4 1-2 5, Porrini 4-6 2-2 11, Holt 5-10 0-0 13, Guyton 6-13 4-5 17, Greene 6-12 0-1 12, Henniger 0-0 0-0 0, Manley 0-0 0-0 0, Jackson 1-2 0-0 2, Gaines 1-5 0-0 2, Evans 3-7 2-3 8. Totals 28-59 9-13 70.

WEST VIRGINIA (1-1) — Hinds 5-8 2-2 13, Jones 6-12 3-6 15, Bryant 4-13 4-7 12, Kilicli 3-10 5-9 11, Miles 0-4 0-0 0, Forsythe 0-0 0-0 0, McCune 0-1 0-0 0, Brown 3-8 0-0 7, Noreen 0-0 0-0 0, Browne 0-1 2-4 2. Totals 21-57 16-28 60.

Halftime—West Virginia 33-28. 3-Point Goals—Kent St. 5-13 (Holt 3-6, Porrini 1-1, Guyton 1-3, Evans 0-1, Gaines 0-2), West Virginia 2-12 (Hinds 1-1, Brown 1-3, Miles 0-1, Bryant 0-3, Jones 0-4). Fouled Out—None. Rebounds—Kent St. 31 (Greene 8), West Virginia 46 (Jones 18). Assists—Kent St. 13 (Guyton 4), West Virginia 11 (Hinds, Kilicli 3). Total Fouls—Kent St. 23, West Virginia 17. A—5,616.

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News Headline: Fans Watch Flashes Beat West Virginia at Water Street (Senderoff) | Attachment Email

News Date: 11/16/2011
Outlet Full Name: Kent Patch
Contact Name:
News OCR Text: Watch party for game on ESPN kicks off Kent State basketball season

The men's Golden Flashes basketball team started the 2011 season with a win against West Virginia today — and an ESPN national broadcast.

In an upset, Kent State beat the West Virginia Mountaineers 70-60 Tuesday morning in West Virginia, and a crowd of fans was watching at the Water Street Tavern.

Kent State Coach Rob Senderoff said after the game his team adjusted at half time to the jitters of playing a "big-time team" and came out strong in the second half.

"It's exciting, but we've got to move on to the next one," Senderoff said. "We'll enjoy this for the bus ride back, maybe a little bit at dinner this evening, but then it's time to go to work.”

Kent plays Alcorn State next on Saturday and then Cleveland State University a week from today.

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News Headline: Content marketing 'to take centre stage in 2012' (Batchelor) | Attachment Email

News Date: 11/15/2011
Outlet Full Name: Direct News
Contact Name:
News OCR Text: Content will be the focus of online marketing activities in 2012, according to one academic.

Bob Batchelor from the School of Journalism and Mass Communication at Kent State University told Brian Rice of Business2Community marketing and public relations will come together in the form of content marketing next year.

Professor Batchelor said that businesses need to communicate with audiences like never before and that quality content needs to be at the centre of such strategies.

"Organisations that understand how great content turns audiences into mini brand ambassadors will focus on storytelling and narrative as a catalyst for this change," he added.

Social media measurement is also a trend to watch, according to the director of marketing operations at the Institute for International Research, Joe Librizzi.

He said tools for leveraging social media data will become increasingly accessible.

According to Mr Librizzi, there will be a widening gap between businesses that use such analytics and others that merely count the number of 'likes' their content gets.

"Those committing to analytical maturity will deliver customers a more personalised and enriching experience," he added.

Last month, a survey by the Internet Advertising Bureau found many online marketing professionals in the business-to-business sector are focusing on the wrong metrics.

Many gauge success based on email click-through rates, even though these are not among the most important measurements for the success of digital campaigns.

A DirectNews newsfeed can add value to your content marketing strategy in 2012 and beyond.

Brand marketing strategies should focus on nurturing relationships with customers.

The emergence of mobile as the preferred means of accessing the internet is requiring a rethink of online marketing strategies, according to one industry commentator.

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News Headline: Ohio retailers: Increased holiday sales (Engelhardt) | Attachment Email

News Date: 11/15/2011
Outlet Full Name: Repository - Online, The
Contact Name:
News OCR Text: The Ohio Council of Retail Merchants is predicting a 3.33 percent increase over 2010 for it holiday sales forecast.
It also puts the Buckeye state slightly ahead of the national holiday sales prediction of 2.66 percent for November and December.
Focus on Ohio's Future, OCRM's research arm, made predictions for five major metro areas including Cleveland, Toledo, Dayton, Columbus and Cincinnati.
Participating in a webinar Tuesday were Gordon Gough, OCRM executive vice president; John McGough, executive director of Focus on Ohio's Future, and Jeff Rexhausen, associate director of research for the University of Cincinnati Economic Center.
WHAT ABOUT STARK?
Compared to last year's local and national holiday sales dip, Kent State University Stark Assistant Professor of Economics Lucas Engelhardt is guardedly optimistic about this holiday vis-à-vis retail sales.
"It does look like things are on a bit of an upswing," said Engelhardt. "When people are feeling more secure, they might spring for more, higher retail goods, better clothing."
Though Engelhardt had no predictions about what gifts would be in high demand this year, he did not anticipate any particular retail market sector suffering.
"It got really bad in 2007 and 2008," he continued. "Then people started saving and the big increase was in late 2008. It basically doubled. In 2007, people were saving between 2 and 2 1/2 percent of their income. In 2008, it jumped to 5 and 6 percent."
In 2009, the saving trend dropped off slightly but the mean saving figure up until three months ago hovered around 5 percent.
"Over the past three months, saving has dropped to 4 percent but I really think it has more to do with a feeling of confidence than holiday spending," Engelhardt said. "But you couldn't rule that out."

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News Headline: KSU May 4 Visitors Center looking for '60s photos (Davis) | Attachment Email

News Date: 11/15/2011
Outlet Full Name: WKYC-TV - Online
Contact Name: Kim Wendel
News OCR Text: KENT -- Photos are being requested to reflect the life and times of the 1960s for Kent State University's May 4 Visitors Center exhibit.

Members of the Kent State University community and the general public are being asked to contribute to the development of the new May 4 Visitors Center at KSU by uploading pictures.

The center will be located in Taylor Hall, adjacent to the May 4 Memorial on the Kent Campus.

"Selected photos will be displayed in the May 4 Visitors Center's first gallery, which sets the May 4 story in its time," said Laura Davis, professor of English and faculty coordinator for May 4 initiatives at Kent State.

"We're looking for home photos taken between 1950 and 1970. We'd like to show people from all walks of life, engaging in their everyday lives in the '60s."

The May 4 Visitors Center at Kent State University will tell the May 4 story, set against the political and cultural changes of the 1960s. Selected photos submitted to the university will be displayed in the May 4 Visitors Center's first gallery.

Photos will be reviewed weekly, and a prize will be awarded for the favorite photo of the week.

The winner will receive a T-shirt from the 40th commemoration of May 4, which was designed by a student. The deadline to submit photos is Dec. 21.

Guidelines for submitting photos

On May 4, 1970, members of the Ohio National Guard fired at demonstrators, wounding 13 Kent State students, four of them fatally.

Many consider May 4 one turning point in the course of the Vietnam War and the Nixon presidency.

The 10-year legal battle that followed May 4 raised important Constitutional questions and set precedent in the U.S. Supreme Court. The event also led to reform in military policy.

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News Headline: Kent State Student Lies on Train Tracks, Left Suicide Note | Attachment Email

News Date: 11/16/2011
Outlet Full Name: Kent Patch
Contact Name:
News OCR Text: Graphic design student was from Akron
By Matt Fredmonsky

A Kent State University student committed suicide by lying down in front of a freight train near Towner's Woods park this weekend.

Martin Alvord, 22, a Visual Communication Design student at Kent State, was found on the railroad tracks running along side the park and within 200 feet of where Ravenna Road crosses the tracks on Sunday afternoon. The park is located in Franklin Township.

Portage County Sheriff's Lt. Greg Johnson said the engineer and conductor aboard the Norfolk Southern train saw Alvord lie down on the tracks and make no attempt to get out of its way as the train approached.

Johnson said the locomotive crew locked up its brakes but couldn't stop the 85,000 ton train.

"He did leave a note," Johnson said.

Alvord was pronounced dead at the scene just before 4 p.m. The Akron native was living on Ohio Avenue near campus while he attended school. Alvord also was studying studio art.

Johnson said Alvord had dinner with family the weekend prior and didn't exhibit any signs of depression or suicidal thoughts.

"From talking to his friends, everybody described him as being quiet, soft spoken, but a hard worker," Johnson said. "He was giving off absolutely no indicators."

Alvord's friends at Kent State are planning a vigil for him tonight at 7 p.m. at the rock on front campus, Kent Wired reported.

Last year, Portage County set a record with 25 completed suicides — the most since the county started keeping track in 1965.

For Kent State, Alvord is the third student to die this year under abnormal circumstances. In October, Pennsylvania native James Barnes was found dead in his campus dorm room. In March, Rachael Carlina "Carli" Woodruff was killed in a car crash while driving home to Loveland, OH, on spring break.

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