competitive enterprise Institute a Michelle of all, appreciate you being on the show. Secondly, what we're talking about here is the jewel. Jay you UL vaping e-cigarette type of nicotine products and the fda it's being reported wants to ban them unilaterally administratively literally saying you are not allowed to do business in the United States. What's the status right now what the FDA wants to do and why thank you for inviting me on birth are in second of all, Yeah, you have adjusted it correct so Jew is clearly one of the most popular integrate in the United States. It was a highly effective for adult smokers it's very well ref it replicated the experience of smoking very accurately. I suppose you could say but we have combustion. The main thing that causes of death and disease Associated with smoking and just yesterday, we know it was weak theory watch the Wall Street Journal that the FBI was planning maybe today or tomorrow to issue a call the Marketing and iorder to ask the fbi is sent them under 25000 pages worth of scientific evidence of documentation that you know, can you author he's caught up for sale, who don't only in the United States and it's just I think their tobacco flavored vapor product and then a mental fully remember broader but it sounds like, if he's going to say no to all of it, meaning unless FDA Suzanne when that they're going to have to leave the market pretty soon probably within a month. So we're not talking about this particular company violating a law we're talking about one administrative agency having the decision to say you are allowed to be in the market or you're not allowed to be in the market correct that the FDA and really what's been happening at the FDA has been getting intense pressure from certain members of Congress from certain charity like the campaign for Tobacco-Free kids to denied his application even though it is supposed to be a purely scientific snow public health decision made exclusively by the FDA in their committees. It looks like they're bending to that pressure and so what's the reasoning. That's at least being reported as to why they would essentially give a death sentence to this company in the market. What are they arguing I'm assuming some kind of public health argument. Yeah, we don't know yet because they haven't actually issued the order that movie assume that it will be what the if you make decisions based on whether or not this product is for the protection of public health, right. So it is it is authorize a few other e-cigarettes because rightly the agency acknowledged that non combustible sources of nicotine like e-cigarettes are vast. We safer than the thousands of cigarettes that are available in every corner store to basically everyone so there's I guess it would be good for public health for adult smokers you have another a safer options and but we think the argument you can make which was that their past behavior, you know, there are a ton of news stories mostly generated by those charity groups who were actually, you know, waging a war against e-cigarettes and they used Zhou is the big bad evil. There's no they have jewel messed up in the beginning of minute to tech rose, who started the company got out there. They didn't really understand what they were doing so it didn't look good. It looked like they were specifically advertising toward mayor young adult so people in their early 20s which, you know, these terror groups and so he said they're targeting teenagers so you make the argument that they'll make is that they were just for a short time way to popular among teenagers. Therefore, they will be again. And so they can't be on the market. The good news is that there's another version of the jewel that only available on the UK right now invidual two which has age verification technology on it so it's not the only unlocks in spurts can verify that there over 21 that might have a shot when jewel you know if and when jewel tried to put that through and safe process of what we've heard Joe already spent a 100 million dollars on the African So I don't know if they're even going to bother with the second we are visiting with Michelle mentioned from the competitive enterprise Institute OK let me let me play devil's advocate with the public health aspect of it, then I want to ask about the the free-market aspect of this. I have heard it argued in a number of news articles and other debates that I've seen and heard on this saying that OK this is essentially a gateway drug they've got fruity flavors are sweet flavors or, you know, endorsements of cool people and so younger people as you just mentioned, they're being accused of Marketing to them they start in on e-cigarettes or vaping technology and then they move on to tobacco products to keep the nicotine hit happening so they're treating it like a gateway drug sort of situation. Is there an argument for that approach to banning them began we argument and just about it's always been you total is ludicrous. You smoking at this point. We've been the last 10 years in a when e-cigarettes have been on the market in the youth vaping epidemic quote there you can see the air quotes. I'm making the epidemic of news experimentation